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Translation specialisations

Creative translation

Style, tone, cultural references, local nuances, idioms, metaphors, rhymes, humour, wordplay... So many elements can make a text creative. Whether you're a private writer, a small or large business, you know best what makes your text special.

Key specialisations

  • Faithfulness to the author's writing style: identifying what makes a text unique and incorporating it into the target text

  • Transcreation: carefully crafting an adapted version of a text that works in the target language, with the original goal in mind

  • Creative fiction and non-fiction: see also Literary translation

Modalities

  • Textual: books, short stories, text-based blog posts, creative copy

  • Multimodal: posters, websites, interactive infographics, picture books, comics, graphic novels, games, visual novels

  • Audiovisual: films, series, videos; see also Subtitling

Language combinations

  • English, Danish, Spanish > German (incl. Swiss German)

  • German <> Swiss German (intralingual translation)

  • Swiss German > English (in collaboration with a proofreader/editor)

  • Other language combinations possible in collaboration with trusted colleagues

Whatever it is that makes your text unique, you can trust I'll treat it with the same care and heart you put into it. Let's make it shine.

Website translation

Translating web content requires a blend of linguistic fluency, technical know-how and cultural sensitivity. It's not enough to translate keywords without understanding SEO, or to write neatly without knowing the target audience. Whether you want to translate a whole website or a single page: What you need is someone who can see the bigger picture.

Key specialisations

  • Professional human translation or transcreation: diving deep into the website to understand its objectives, voice and architecture in order to reach the highest level of accuracy and brand voice consistency

  • Localisation: adapting content to the cultural expectations of the target market

  • SEO translation: incorporating keywords for the target market's search engines while maintaining a natural, engaging tone for the readers

Possible scope

  • Complete website translation / transcreation and localisation

  • Single page or regular updates such as news or a weekly blog

  • On-page SEO and meta data optimisation

Language combinations

  • English, Danish, Spanish > German, Swiss German (DACH or Switzerland)

  • Swiss German, German > English (International English for a broad audience)

  • Other language combinations possible in collaboration with trusted colleagues

Is your website ready to reach beyond its current limits? Let me know what you need and I'll make sure your visitors get fully immersed.

Marketing translation

Marketing translation is about conveying a message's core intent to a new audience. It relies on cultural localisation, preserving brand voice and maintaining audience engagement, so the content feels completely natural in the target language. It relies on someone who can pull that off.

Key specialisations

  • Standard translation and localisation: adapting a text for the local market and ensuring regional spelling while keeping the original structure and layout

  • Creative translation / transcreation: reimagining the emotional core of your marketing content rather than translating sentence-by-sentence.

  • SEO translation: incorporating keywords for the target market's search engines while maintaining a natural, engaging tone for the readers

Content formats

  • Digital marketing: ad campaigns, social media posts, newsletters

  • Print material: brochures, flyers, packaging, direct mail

  • Audiovisual: commercials, tutorials, webinars, video ads (subtitling)

Language combinations

  • English, Danish, Spanish > German, Swiss German (DACH or Switzerland)

  • Swiss German, German > English (International English for a broad audience)

  • Other language combinations possible in collaboration with trusted colleagues

If you've read up to here, then what else is there to think about? Let’s capture the attention of your target audience.

Literary translation

Literary translation is not just about translating words; it should never be. Rather, it's about conveying a whole range of emotions. It requires a deep analysis of the source work, a profound understanding of the author's and target readers' culture, as well as a good portion of empathy.

Key specialisations

  • Fiction for adults, new adults, women's fiction, queer fiction: focusing on tone, voice and narrative flow

  • Minority literature: focusing on adequate language, ethical and cultural sensitivity

  • Graphic novels, comics, webtoons: focusing on fitting text to restricted spaces

  • Non-fiction, memoirs, autobiographies, literary journalism, personal essays: focusing on the author's voice

Subgenres and themes

  • Speculative fiction, high/low fantasy, NA/adult romance, historical, contemporary, multicultural, LGBTQIA+, identity, coming-of-age, social justice, cultural heritage

  • Hybrid genres / genre-blending

Language combinations

  • English, Danish, Spanish > German (incl. Swiss German)

  • German <> Swiss German (intralingual translation)

  • Swiss German > English (in collaboration with a proofreader/editor)

  • Other language combinations possible in collaboration with trusted colleagues

A masterful literary translation is best achieved by working in close cooperation with the original author and engaging in ongoing dialogue, to fully understand the intent of every chapter, every character, every plot point. Let's work together to truly capture the soul of your masterpiece.

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